East West Everywear is a thriving sports apparel brand with a global customer base. East West Everywear specializes in women’s fitness apparel, including booty shorts, bra tops, and leggings, alongside a limited range of men’s gear.
The primary challenge was to create a website that not only showcases their unique range of products but also reflects the personal journey and ethos of the brand. East West Everywear’s philosophy, rooted in comfort, affordability, and adaptability of sportswear for women, especially through different life stages, needed to be central in the website narrative.
Personalized Design: We focused on creating a design that reflects the brand’s commitment to comfort and style. The use of vibrant images and a color scheme that resonates with the energy and dynamism of fitness enthusiasts was key.
User Experience: Understanding the target audience was crucial. We ensured the website offers an intuitive shopping experience, easy navigation, and a seamless checkout process, vital for a global customer base.
Content Strategy: We incorporated the inspiring story of Jasmine, co-founder of East West Everywear, on the ‘About Us’ page. This narrative highlights her journey from a fitness enthusiast to an entrepreneur, adding a personal touch that connects with the customers.
Responsive Design: Ensuring the website’s responsiveness across various devices was imperative, considering the diverse global audience and the increasing trend of mobile shopping.
SEO and Performance Optimization: We optimized the website for search engines to enhance its visibility and ensured high performance for a smooth user experience.
The new East West Everywear website is a fusion of functionality and personal storytelling. The site effectively showcases the range of products while highlighting the brand’s unique story. The user-friendly design and optimized performance have led to an enhanced customer experience and increased online sales.