Getting your website to be listed amongst the top search engine results has become a challenge for all brands. Search engines and their algorithms are constantly evolving, increasing the necessity of ongoing search engine optimization so your website can rank on the first page for your relevant keywords. At DIGITAL BASE we understand the complexities of SEO and our team strictly adheres to the best practices to establish your website’s long term ranking.
Search engine optimisation (SEO) is about improving your website’s relevance to search engines. It’s what helps you get visibility within the ‘organic’ or natural search results on search engines such as Google, Bing and Yahoo. It requires making adjustments to your website (on-site SEO) so that it’s search engine friendly and gaining credibility through other respected websites (off-site SEO).
SEO is a process that takes time and experience. Think of it as building a solid foundation to drive more qualified traffic to your site and ultimately increase your conversions and sales. Our dedicated Thai SEO team will analyse every aspect of your website to ensure you rank as high up (as possible) on the search engine results pages (SERPs).
At DIGITAL BASE the beginning of every SEO campaign is developing your strategy:
Google Map Listings appear in 93% of searches that have local intent. The best way to get visibility for your business within local searches is through Google My Business (GMB).
Think of it as your online business profile, a place where you manage your business information online. DIGITAL BASE can set you up properly on GMB to ensure you’re on the right track to ranking high in local search results.
A Google’s My Business listing is just one of many that exist on the web. Adding listings (also called citations) to directories and other online sources with your business name, address and phone number, will also boost your local search rankings and online presence.
Google uses citations to assess the online authority of your business, verify the accuracy of your contact details and also determine your local ranking. So the more citations you have the better. But the critical factor here is accuracy. Incorrect citations that don’t exactly match the information that’s on your site dramatically impacts your ranking. A citation clean up will ensure all of your listings are consistent with what is on your site.