Accurate Search Engine Optimisation (SEO) Competitive Analysis

Your competitors are your most important assets when it comes to search engine optimization (SEO). Their success and the tactics they use can be a great source of inspiration, but more often than not you will find that their efforts can help you improve your own strategy. In this article, we’ll look at some key things you need to do when analyzing your competition’s SEO strategy so that you can learn from their successes and failures.

What is SEO

SEO is the process of improving the visibility of a website or web page in search engines. It involves the commitment to creating content that has value for users, as well as optimizing that content so that it can be found by search engines. With SEO, you can increase organic traffic and build your brand online.

Identify your competitors

The next step is to identify your competitors. This can be done by finding out who is ranking for your keywords and brand names, as well as where they are based.

You can do this by looking at the search engine results page (SERP) for your target keywords, or using a tool like SEMrush or Ahrefs which will show you all of the websites that are ranking for those terms.

Analyze their SEO strategy

Analyze their SEO strategy

Look at their on-page optimization and backlinks. What can you learn about the kind of content they produce? How do they perform in search engine rankings?

Analyze their keywords

Keyword research is the first step in an SEO strategy. Keywords are the words and phrases that people use to search for products and services. They’re also known as “search terms” or “search queries.”

Keywords are what you want to rank for, so it’s important that you know which keywords your competitors are targeting. This information can help inform your own keyword strategy, leading to more traffic and conversions from search engines like Google and Bing.

Analyze their on-page optimization

The next step is to analyze their on-page optimization. This includes checking their title tags, meta descriptions and alt tags. You’ll also want to look at the body text of each page and make sure it’s written correctly for search engines.

The next step is internal linking, which refers to how links are used within your own website or blog post. If you have a large site with many pages then this can be time consuming but worth it because it will help improve your SERP rankings when you’re trying to rank higher in Google searches!

Analyze their backlinks

Backlinks are links from other websites to your website. The more backlinks you have, the better your search engine rankings will be. Backlink analysis is a way of finding out how many backlinks your competitors have and how they are structured. If you can find a way to get more high-quality backlinks than them, then this will improve your overall SEO performance significantly.

Find out what your competition is doing, and how you can improve.

  • Find out what your competition is doing, and how you can improve.

  • Focus on the keywords that are most relevant to your business.

  • Use the same keywords as your competitors.

  • Use the same keyword density as your competitors.


This is a great way to get started with your SEO strategy. You can use this information to identify gaps in your competitor’s strategy and improve upon it.

News & Resources

Every now and then we find a little piece of information we think might be helpful. Or we do something we’re pretty proud of. Check out all our news articles here

We use cookies to improve performance and good experience in using your website. You can read the details at Privacy Policy.

Privacy Preferences

You can choose cookie settings by on/off. Cookies of each type are available on request, except for essential cookies.

Allow All
Manage Consent Preferences
  • Always Active