Tell Us About Your Brand

Your brand tells the story of your business to your customers and we want to tell your story well. The questions below will help us to gain a better understanding of you, your business and where you would like to position your brand in the market. Our team at DIGITAL BASE is excited to partner with you in creating your brand.

Branding Questionnaire

Fields marked with an * are required

Name of Brand

Contact Name

Address

Phone

What is the nature of your business? What services or line of products do you offer?

What are the key points in the history of your business? Do you have a brand/company story?

What is the single most important thing that sets your business apart from the competition? Tell us about your unique competitive advantage.

What solutions do you provide for your customers? What market needs or gaps do you meet?

What is your philosophy/vision for the company? Describe your company/product/brand's mission.

Who are your main competitors? If they have websites, please include their URLs.

What is your company’s biggest accomplishment to date?

What three attributes would you like your target audience to associate with your brand?

If you were to use 5 words to describe your company what would they be?

Please share links of 3 brands whose brand identity inspires you. What do you like the most about them? These brands can be in any industry.

Please share links of 3 brands whose brand identity you don't like. What do you dislike the most about them? These brands can be in any industry.

Is there anything else you would like to tell us about your company/brand/products?

What can you tell us about your clientele? For example their gender, age, socioeconomic status, and so forth.

How will they find and learn about your brand?

Is there anything else you would like to tell us about your target market?

Do you have a logo and/or slogan? Please let us know what your logo and slogan are below if you already have one, otherwise please fill out the following questions.

Which type of logo do you feel is best suited for your brand/company? Please see the tooltip for definitions.

Do you want your company tagline included with the logo?

Yes No

What colors do you think should be associated with your brand?

Is there anything else you would like to tell us about your design preferences for your logo?