Important Social Media Trends in 2023

Social media is a constantly evolving industry. It’s not unusual to see new trends pop up on your feed, both in terms of the content shared and even platforms themselves. While I can’t predict what exactly will happen next year, I can say with absolute certainty that there are some interesting trends on the horizon that are worth keeping an eye on.

Tik Tok & Live Streaming

Tik Tok is a popular app that lets you create and share videos with friends. It’s the latest social media platform, with more than 500 million users worldwide in just four years of operation.

Tik Tok is a good way to get your content out there, especially if you’re looking for new audiences or want to connect with people who may not know about your business yet.

It’s also easy to monetize on Tik Tok–you can make money through ads or by selling branded merchandise in the app store (like shirts).

Facebook Feeds

Facebook Feeds are a new way for people to find and share content. They’re personalized and curated to each individual user, meaning you’ll only see the stuff that’s relevant to you. It’s also a great way to stay up to date with what’s going on in your industry–from big news stories to personal updates from friends and family members.

Facebook Feeds are one of many ways that people can engage with their followers through social media platforms.

Vertical Video

Vertical video has become a popular format for social media, and it’s easy to see why. It allows you to tell your story in an engaging way that captures the attention of viewers.

Vertical video is shot vertically with the camera held sideways so that the image fills up most of the frame (the exception being landscape videos). Vertical videos are shot using smart phones or other mobile devices, but they can also be produced using professional equipment as well. Vertical video can be used on any platform including Facebook, Instagram, Twitter and YouTube – just make sure you follow their guidelines!

If you’re looking for inspiration when creating your own vertical video content plan then take a look at these examples below:

Decentralized Social Networks

Decentralized social networks are a new way of thinking about social media. Instead of being owned by one company, they’re controlled by the users themselves. This means that the content you see is determined by the people who use it–and not some algorithm or team of editors at Facebook HQ.

In these networks, users can earn money for creating content or curating it (by upvoting good stuff). That’s pretty cool because it means there’s an incentive to share your own thoughts and ideas instead of just reposting what someone else wrote on Twitter! There are also no ads in decentralized networks–the only way companies make money is if you pay them directly through things like subscriptions or donations.


Mastadon is a social network that is completely decentralized. It’s built on the blockchain and it’s not controlled by a single entity, which can only be good news for users who don’t want their data being sold or used in ways they don’t agree with. The Mastodon platform aims to replace Facebook, Instagram and Twitter as a community where users can post content without worrying about censorship or censorship.


Bluesky is a decentralized social network built on the Ethereum blockchain. It offers users a platform for sharing content and monetizing their content through rewards in the form of cryptocurrency tokens. Bluesky is similar to Facebook and Twitter in that it allows users to post content, follow other users, comment on posts, etc., but it differs from those platforms in its focus on privacy and security (it’s secure, private and censorship-resistant) as well as its use of blockchain technology to reward users who contribute value to the platform by contributing high-quality content or curating good content by upvoting/downvoting posts created by other users.

The social media industry is continuously changing, so stay up to date with these trends and make sure you're always on top of your game.

The social media industry is continuously changing, so stay up to date with these trends and make sure you’re always on top of your game.

To do this, we’ve rounded up some of the most important social media trends for 2023.


We hope this article has given you a better understanding of the social media industry, and how it’s changing. In order to stay ahead of the curve, keep an eye on these trends as well as others that may arise in the future.

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